Starbucks has launched its new loyalty program for select users in the US. The so-called Starbucks Odyssey program is available in beta to the first Starbucks Rewards members and employees in the US.
Selected participants can earn branded non-fungible tokens (NFTs) dubbed 'Journey Stamps' by completing interactive activities. Besides NFTs — which are minted on the Polygon sidechain — members can also earn Odyssey Points that will unlock access to unique merchandise and artist collaborations or even exclusive events.
After beta launch, Starbucks will also launch an NFT marketplace powered by Nifty Gateway, where members of the program can buy or sell digital collectibles. Starting from January 2023, Starbucks plans to expand the beta on a monthly basis.
iHodl reported about Starbucks' plans earlier this year after the company had announced that it would drop NFT collections to grant their owners access to exclusive experiences and perks.
The Seattle-based company previously said that the themes of the collections would be "born of Starbucks artistic expressions," including heritage and newly created collaborations.
