DATA (Decentralized AI-powered Trust Alliance) is a blockchain based digital data authentication protocol powered by AI & P2P mobile storage infrastructure. DTA is used as blockchain reward to incentivize user data onto the chain and apply AI based model to determine the device level reputation, cyber attention rewards and perform data fraud detection at the same time. DATA is partnered with Yomob International Co. Ltd., a unified mobile ad global monetization platform with 120M monthly user reach and 2000+ mobile developers.